Link Building Buzz Marketing Cool Friends

• 40% increase in natural search traffic
• Page 1 Google Rankings for their 3 most important keywords
• Indexation has risen over 15% across Google, Yahoo, and MSN
• More than doubled number of back-links

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Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

• Google’s PageRank scores: red herring or useful metric?
• What makes a link valuable or not
• Creative strategies for building link-worthy content
• What works when approaching webmasters with link requests
• Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. I’ve seen link bait take the form of Top 10 lists, humorous videos uploaded to YouTube, checklists, cartoons, tools, widgets and blog plugins — to name just a few.

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Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.

You will learn:

• Google’s PageRank scores: red herring or useful metric?
• What makes a link valuable or not
• Creative strategies for building link-worthy content
• What works when approaching webmasters with link requests
• Pitfalls to avoid if buying or bartering links

Speakers:
Stephan Spencer, Founder and President, Netconcepts

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Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.

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The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can’t ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there’s more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Speakers:
Neil Patel, CTO, Advantage Consulting Services
Jonathan Hochman, Founder/President, JE Hochman & Associates
Don Steele, Director of Enterprise Marketing, Comedy Central
Stephan Spencer, Founder and President, Netconcepts

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A-list blogger Toby Bloomberg is a leading light when it comes to business blog and social media strategy. Her popular Diva Marketing Blog is both an insightful marketing resource and a fun read. Through her company, Bloomberg Marketing, where she is president, Toby helps clients develop integrated marketing plans that utilize interactive tactics such as blogs, podcasts, video, and social media. Stephan Spencer, Netconcepts’ founder and president, had the pleasure of interviewing good friend Toby recently via email. Here’s what Toby had to say about blogs, social media, and more…

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Join our founder and president, Stephan Spencer, along with renowned link builder Eric Ward, in this archived webinar of an information-packed 90-minutes of link building tips and tricks. The webinar, for MarketingProfs.com, was called “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. It was a follow-on to Stephan’s webinar for MarketingProfs 6 months prior, on the topic of boosting Google rankings through links (also available as a 90-minute screencast).

Watch Stephan and Eric’s webinar as a streaming Flash video »

Or, alternatively download/watch as a Quicktime (m4v) movie (169 MB) or as a Windows Media (wmv) file (59 MB).

 

 Netconcepts Link Building Screencast [100:16m]: Play Now | Play in Popup | Download

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Neil Patel is a leading practitioner of social media optimization, the new art of weilding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia. Featured in the Wall Street Journal as one of the top influencers on Digg, Neil has is a sought after speaker at conferences such as Search Engine Strategies, PubCon, and the AMA’s Hot Topic: Search Engine Marketing. In this interview with our founder and president Stephan Spencer, Neil shares his thoughts on the best social media sites, how to gain traffic and visibility on them, and much more…

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Can SERPs predict the outcome of Super Bowl XLI? Lead Strategist with Netconcepts, PJ Fusco keeps score as three major search engines tell all.

Looking only at indexation, back-links, result snippets, on-page content references, and engine popularity, MSN, Yahoo and Google are put to the ultimate Nostradamus Super Bowl test. Will Yahoo and Google level the playing field or will MSN come up with a flea-flicker at the last second?

Who will emerge triumphant in this battle of the Super Bowl SERPs? Click here to see PJ’s results.

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